Advertising & Public Relations
Specialize in strategic planning and prepare to manage communication programs for brands and organizations.
Your future as a strategist, creator and communicator starts here.
Advertising and Public Relations (Ad & PR) students specialize in creative ideation and strategic planning and are prepared to manage communication programs for brands and organizations. Increased reliance on social and digital media platforms to communicate with consumers continues to drive career growth in Ad & PR with strong workforce demand for skills in strategic writing, content creation and distribution, relationship management, data-driven decision-making, account management, media planning, reputation and crisis management and media relations.
Become an account executive at an advertising or public relations agency, oversee social media and fan response strategies for a national brand or become a media director or community relations specialist for an entertainment venue or sports team. The possibilities are endless.
Unlock the skills and experience needed to be successful in advertising, public relations, digital media and brand communications.
Earn certificates in a variety of emphasis areas offering preparation for a wide range of professional positions and career fields - including social media management and sports communications.
Immerse yourself in Social Media Week, bringing together students, educators and industry professionals to provide opportunities for maximizing the power of social media.
Career & Industry-Focused Experiences
Award-winning, national affiliated student clubs and organizations allow students the opportunity to get hands-on experience, network with professionals and access exclusive internships, job listings and scholarships.