Bachelor's Degree in Advertising & Public Relations
The 60 credit hour undergraduate degree in advertising and public relations (Ad & PR) prepares students to influence and inform key audiences and publics through promotional and public image communications strategies.
- Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations and reputation management.
- Hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media.
- Ad & PR students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, corporate social responsibility coordinators, publicists, social media managers, copywriters and more.