Bachelor's Degree in Advertising & Public Relations
The 120 credit hour undergraduate degree in advertising and public relations (AdPR) prepares students to influence and inform key audiences and publics through promotional and public image communications strategies.
- Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations and reputation management.
- Hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media.
- AdPR students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, corporate social responsibility coordinators, publicists, social media managers, copywriters and more.
Each student is required to complete K-State Core requirements and requirements for their choice of Bachelor of Arts or Bachelor of Science degree, adding up to a total of 120 credit hours. (If you are a current student, check with your advisor and DARS report to determine your requirements, since the curricula change frequently.)
Specializations
Digital and Social Media
Explore social media management, content development and digital brand strategy,
Creative Design
Hone your creative skills in design, content development and photo and video production.
Advanced AdPR
Level up your expertise in three key areas of advertising and public relations: digital brand strategy, media planning and communication in global markets.
Lifestyle, Sports & Entertainment
Become an expert influencer and prepare to succeed in these growing industries.