Jeffery B. Morris
Vice President for Communications and Marketing
With experience in both the private sector and public higher education Jeffery B.
Morris returned to his alma mater in February 2010 as vice president for communications
and marketing.
He is the first to hold that post. Most recently he was chief communications officer
for the University of Central Missouri, where he developed an award-winning integrated
marketing strategy.
At K-State, Morris supervises news services, photo services, publication services,
video services, printing services and new units in marketing research and Web design.
He works closely with licensing, continuing education, College of Agriculture communications,
the K-State Alumni Association, Kansas State University Foundation and the K-State
at Salina public relations office.
At the University of Central Missouri, Morris led efforts to rename and reposition
the university, serving as a key member of the name change team. He reorganized his
office to support integrated brand strategy across all media platforms, eventually
assimilating printing services, broadcasting services and Web services. He also led
efforts to develop a unified social media strategy across campus units. The institutional
branding campaign his team created won a national Gold Medal for best Institution-Wide
Branding Program from the Council for the Advancement and Support of Education --
CASE -- in 2007, the same year the university's licensing program was named No. 1
in the nation.
Before joining the University of Central Missouri in June 2003, Morris served as company
president, executive vice president, senior vice president of sales and marketing
and executive creative director for several advertising firms. In those posts he developed
effective strategic marketing and communications plans for a wide range of Fortune
500 companies, medium-to-small companies and non-profit organizations.
He has expertise in branding, research, direct marketing, interactive marketing and
public relations. He began his career with the Dodge City Daily Globe as a reporter
and news editor. He also worked for Kansas Gas & Electric Company in Wichita as a
communications specialist and publications editor.
Morris is a 1980 K-State graduate with a degree in journalism and mass communications.
He earned a master's degree in marketing communications in 2000 from the University
of Kansas.
Morris can be reached by phone at 785-532-7041 or by e-mail at jbmorris@k-state.edu.