June 5, 2019
Marketing department strengthens relationships with employers through company visits
Faculty and staff of the Department of Marketing recently completed a tour of company visits in the Kansas City area.
Designed to strengthen relations between the department and companies, these visits help to build new relationships. In turn, the marketing department makes sure the curriculum is staying up-to-date with current trends and preparing students when entering the job market.
"Because of our visits we have launched new programs and courses, obtained new internships and jobs, as well as developed very fruitful relationships," said Esther Swilley, department head. "You can't do this sitting behind a desk."
Companies visited as part of the tour included Hallmark, D. H. Pace, Kansas City Royals, as well as several media and advertising companies. Visits to Sprint last year developed into a corporate partnership, as well as curriculum changes that will keep courses abreast of changes in marketing.