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Bachelor's Degree in Marketing

B.S. in marketing

Marketing involves the development of products — including pricing, promotion and distribution — while creating and delivering exceptional value by fulfilling customer needs.

At K-State, the marketing program provides students with the insight to identify marketing opportunities, develop appropriate strategies and put them into action. Students draw from psychology, sociology, economics and other areas to better understand the needs and motivations of customers.

A group of students walk through the Business Building on their way to class.

The state-of-the-art Business Building provides the perfect atmosphere for collaboration and relaxed learning.

The K-State difference

The College of Business Administration is among an elite 10 percent of schools and colleges in the nation to be accredited by the Association to Advance Collegiate Schools of Business for all its programs. Additionally, all business students are assigned a professional academic advisor who provides individualized and comprehensive services to help with all aspects of a student’s college experience.

Business students have the exclusive opportunity to participate in Career Development, the college’s professional development program. Its three components — Professional Advantage certification Executive Mentor and Career Coach — provide training and support in developing nontechnical skills needed to pursue professional goals.

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Did you know?

Marketing positions are found in almost all industries as well as government and not-for-profit organizations. K-State’s marketing curriculum prepares students for positions in professional selling, research, advertising, retaining, brand management and other areas.

What courses will I take?

The curriculum includes courses in communications, mathematics, economics, management, humanities, natural and social sciences, in addition to marketing, to better understand the needs and motivations of customers.

Undergraduate Catalog >
Suggested coursework  >

How can I continue my education?

Professional Strategic Selling (Certificate)
Business of Sports and Entertainment (Certificate)
Entrepreneurship (Minor)
Master of Business Administration (M.B.A.)

What can I do with a degree in marketing?

A degree in marketing gives your career versatility and a potential for growth not found in many other areas.

View more options in marketing

Career Center

The Career Center offers an extensive career library, free assessments for exploring major/careers, job search training, career advising, employer connections, and a staff dedicated to assisting students in the career development process

Tuition and Scholarships

Learn more about the $42 million in scholarships Kansas State University awards to students each year!

Additional K-State opportunities

Undergraduate research

Undergraduate research  >

At a public research university like K-State, you'll have direct access to research opportunities from the start. K-State undergraduates have studied sustainable energy, cancer cells, musical lyrics and many other topics alongside nationally renowned faculty at K-State's 90-plus research centers.

Study abroad

Study abroad  >

Studying in another country not only allows you to experience the wonders of another culture, but it also broadens your horizons and makes you a stronger citizen in our global society. There are more than 85 countries currently participating in K-State's education abroad programs!

Health professions

Health professions  >

Whether you are interested in a career in human or animal health, K-State is a great place to start the journey toward becoming a healthcare professional. You will have a dedicated health professions advisor who will help you navigate the professional school application process for your chosen healthcare field.


Pre-law  >

Did you know that K-State pre-law students are accepted into law school at a rate substantially exceeding the national average? In preparing for law school, you will work with a dedicated pre-law advisor and select the major of your choice in any department in any college within the university.

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Department of Marketing
College of Business Administration
Kansas State University
2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506-0506


Office of Recruitment and Admissions
Kansas State University
119 Anderson Hall
919 Mid-Campus Dr. North
Manhattan, KS 66506-0121

785-532-6393 fax