Bachelor's Degree in Marketing
Gain a broad understanding of the different types of marketing, identifying customer needs, and the strategy behind product development, promotion and distribution.
How to apply
Review admission requirements, submit your application and take the next step toward your degree.
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Bachelor's Degree in Marketing
B.S. in marketing
Marketing involves the development of products — including pricing, promotion and distribution — while creating and delivering exceptional value by fulfilling customer needs.
At K-State, the marketing program provides students with the insight to identify marketing opportunities, develop appropriate strategies and put them into action. Students draw from psychology, sociology, economics and other areas to better understand the needs and motivations of customers.
The K-State difference
The College of Business Administration is among an elite 10 percent of schools and colleges in the nation to be accredited by the Association to Advance Collegiate Schools of Business for all its programs. Additionally, all business students are assigned a professional academic advisor who provides individualized and comprehensive services to help with all aspects of a student’s college experience.
Business students have the exclusive opportunity to participate in Career Development, the college’s professional development program. Its three components — Professional Advantage certification Executive Mentor and Career Coach — provide training and support in developing nontechnical skills needed to pursue professional goals.
Did you know?
Marketing positions are found in almost all industries as well as government and not-for-profit organizations. K-State’s marketing curriculum prepares students for positions in professional selling, research, advertising, retaining, brand management and other areas.
The Career Center offers an extensive career library, free assessments for exploring major/careers, job search training, career advising, employer connections, and a staff dedicated to assisting students in the career development process.
At a public research university like K-State, you'll have direct access to research opportunities from the start. K-State undergraduates have studied sustainable energy, cancer cells, musical lyrics and many other topics alongside nationally renowned faculty at K-State's 90-plus research centers.
Studying in another country not only allows you to experience the wonders of another culture, but it also broadens your horizons and makes you a stronger citizen in our global society. There are more than 85 countries currently participating in K-State's education abroad programs!
Whether you are interested in a career in human or animal health, K-State is a great place to start the journey toward becoming a healthcare professional. You will have a dedicated health professions advisor who will help you navigate the professional school application process for your chosen healthcare field.
Did you know that K-State pre-law students are accepted into law school at a rate substantially exceeding the national average? In preparing for law school, you will work with a dedicated pre-law advisor and select the major of your choice in any department in any college within the university.