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K-State Today

April 15, 2015

Communicators Brown Bag: Understanding Metrics, April 16

Submitted by Deb Pryor

You've told a great story. Did anybody hear it?

Neil Erdwin, director of Web services, will demonstrate how Google Analytics works and how it can help focus your communications efforts at the Communicators Brown Bag from 11:30 a.m. to 1 p.m. April 16 in the K-State Student Union's Cottonwood Room.

Google Analytics is a tool included on all K-State Content Management System websites that records every time a page is viewed.  Analysis can determine which pages are popular, when pages were viewed, from where, and can lead to insights that improve a site.