Maximizing your message reach.
You have options for sharing announcements, events or stories. The best strategy depends on your message and audience.
Utilize our guide, Communicating through the Enrollment Funnel, for strategies on audience, timing and messaging.
Preparing your strategy
- Work with your college or office communication lead.
- Identify your audience.
- Make a plan with goals, tactics and timelines.
- When making requests of DCM, give as much lead time as possible.
- Utilize channels you own including your website.
Crafting your message
- Follow the university style and brand guidelines.
- Include the what, where, when, who, why and how.
- Speak to your audience. Avoid university jargon.
- K.I.S.S. Keep it short and simple.
- Provide a call to action.
- Make sure the message is approved by the right people.
Campus media and channels:
Review the details to see which channels are suitable for your message. Keep in mind each channel may have its own guidelines and processes.