Student journey
PROSPECTIVE
INQUIRY
APPLICANT
ADMITTED
COMMIT
ENROLLEE
Timeframe
July-Aug
Sept-Nov
Nov-Dec
Jan-Feb
March-April
May-June
Funnel stage
Awareness
Interest
Consideration
Intent
Commitment
Convert
Intent
Build the brand
Overwhelm with value
Provide support
Engage and motivate
Advise and support
Excite and retain
Student actions
- Request info
- Visit campus
- Engage with rep
- Apply
- Attend event
- Connect to campus
- Complete app
- Connect to college
- Schedule visit
- Register for NSO
- Apply for housing
- Find scholarships
- Accept fin aid
- Meet advisor
- Enroll in courses
- Sign HDS contract
- Complete profile
- Connect to campus
- Finalize to-dos
- Prepare to start
Message content
- Cost and fees
- Fin aid
- Majors/programs
- K-State overview
- Demographics
- Student experience
- Value
- Admission process
- Dates/deadlines
- Applied learning
- Available support
- Next steps
- Personal outreach
- Fin aid
- Scholarships
- Applied learning
- Job readiness
- ROI, outcomes
- Next steps
- College outreach
- NSO process
- Dates/deadlines
- Program details
- Personal outreach
- Provide resources
- Get involved
- Prepare for start