Identity
Our identity system defines the visual elements that represent who we are and how we present ourselves in any setting.
This section gives you access to the full set of official marks and offers standards for how each one should be used. It is a useful reference as you choose and apply marks in your own work so that every piece of communication reflects our visual integrity. Steady use of these standards helps our identity stay clear, strong and consistent across all campus partners and materials.
University logo system
Our logo system provides a unified visual foundation that represents the university across every platform and audience. Explore the full collection of approved logos and learn how each should be used to maintain consistency.
Unit signatures
Our unit signature system connects colleges, departments and programs directly to the university identity. Review available signature options and request the version that best fits your area.
Registered student organizations
Registered student organizations have specific guidelines for using or referencing university marks. Find details on approved uses, available marks and the steps needed to stay aligned with brand standards.
Co-branding
Our co-branding structure allows for shared identity and visibility between the university and its partners. See guidance for internal and external collaborations and learn how to request co-branded marks.
Trademark licensing
Trademark licensing protects and promotes the university’s marks while ensuring they’re used appropriately and by approved vendors. Use of Kansas State University trademarks for licensed products or communications by individuals or entities outside the institution must be approved by the director of Trademark Licensing.
Additional elements
When implementing the brand, there are a number of unique and specific use cases that require additional guidance to navigate. This section contains information for these instances.