Unit Signatures

Unit signatures identify colleges, departments and other university areas as part of Kansas State University while maintaining a clear and consistent connection to the overarching brand. They provide flexibility for a range of communications, offering both formal and informal options that balance visibility, tone and audience needs, so every message reinforces the university’s identity with clarity and professionalism.

When determining which logo is most appropriate for a communication, think first about who the target audience is for that communication. Understand what resonates most with them and choose the appropriate logo accordingly. In almost every communication channel and/or medium, the formal unit signature is appropriate to use. But, in certain situations there are opportunities to use either the informal Powercat signature or the abbreviated signature. For questions about usage or to obtain a customized signature, please contact the Division of Communications and Marketing.

To obtain unit signatures, please fill out the Wordmark Request Form available online.

Formal unit signature

To allow colleges, departments and other university units to emphasize that they are an integral part of the university, the Kansas State University Wordmark may be customized with the unit name. This signature is used in more prominent and formal communications to leverage the reputation of the overarching Kansas State University brand. The formal unit logo includes the name of the campus, college, school or center typeset below the university wordmark. Individual academic programs should utilize their department or college signature.

Informal Powercat unit signature

The informal Powercat unit signature, which combines a unit name with the Powercat mark with Kansas State type, may be used on both internal and external communications that are more experiential or casual in nature. It also brings increased prominence to the college over the university. The addition of the Powercat enhances visibility and ties into the experiential aspects of the Kansas State brand, making the Powercat signature particularly effective for advertising and promotional purposes.