University Logo System
The Kansas State University logo system includes all official marks used to represent the university. Below, you’ll find the full collection of wordmarks, seals and symbols that make up our visual identity. Review the information for each to understand their purpose and determine which mark best fits your communication needs.
The use of all logos must follow the university’s logo usage guidelines outlined on the main Identity page. To access or request high-resolution files of any official logo, contact the Division of Communications and Marketing.
Kansas State University wordmark
The Kansas State University wordmark is the primary logo of the university and the cornerstone of our visual identity. It is the most recognized and most used symbol of the brand. This wordmark should serve as the primary logo in most applications to maintain clarity and consistency.
K-State wordmark
The K-State wordmark is a secondary logo within the university’s visual identity system. It is used in places where the K-State name carries strong familiarity or recognition, such as within Kansas or among audiences who already know the brand well.
University seal
The University Seal is reserved for formal and ceremonial purposes. Portions of the seal may be adapted for graphic use only with permission from the Division of Communications and Marketing. Screening should never fall below ten percent.
Presidential Seal
The Presidential Seal is exclusive to the Office of the President and requires approval for any use.
Individual campus marks
The wordmarks shown here represent the individual campuses within the Kansas State University system.
Powercat
The Powercat is the primary logo for K-State Athletics and one of the most recognizable symbols of the university. While it represents athletics, the mark is also available for select academic and university uses. Its use should align with university brand standards and be applied with care and consistency.
Affiliate marks
Affiliate marks represent entities that are connected to Kansas State University but operate independently. Each maintains its own distinct logo while still adhering to university brand standards for appearance and use. For specific guidelines or approvals, contact the appropriate affiliate office.
