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K-State Today

March 31, 2014

Journalism and Mass Communications faculty publish chapter in the 'Handbook of International Advertising'

Submitted by Ambrosia Franklin

The newly published "Handbook of International Advertising" features a chapter on the relationship between public relations and advertising written by Barbara DeSanto and Curtis B. Matthews, assistant professors in the A.Q. Miller School of Journalism and Mass Communications.

DeSanto and Matthews' chapter examines four decades of public relations scholarship and public relations' relationship to advertising and marketing. Highlighting the current reality of the disciplines and professional practice, the chapter offers a list of realities that the authors regard as essential for today's and tomorrow's communication professionals.

Published by Wiley Blackwell, the book is a global compendium of 50 recognized scholars who addressed the history and significant contributions of traditional scholarly research as ways to identify the need for further high-quality global advertising research.

The book's editor, Hong Cheng, is professor and director of the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University.