Alan Boyer

Highlights of Boyer’s industry experience include serving in such roles as Chief Marketing Officer at Atlanta Life Financial Group; Senior Vice President of Marketing for the Federal Home Loan Bank of Atlanta; Vice President of Global Communications for Equifax; and Assistant Vice President and Digital Media Director for the Georgia Student Finance Commission; and Founding Managing Partner of the Marketing Lab.

Earlier in his career, Boyer was Director of Creative Services and Deputy Director of the Atlanta Village for the 1996 Atlanta Olympic Games; Director of Corporate Communications for First Data; Media Relations and Sports Events and Communications Manager for The Coca-Cola Company; and Advertising Manager at AT&T. Boyer briefly worked as a Broadcast Desk Editor and Sports Stringer for the Associated Press Kansas City Bureau and Reporter/Copy Editor for Springfield, MO, Newspapers.

As Associate Dean for Marketing and Recruiting for Atlanta’s John Marshall Law School, Boyer planned and launched the Savannah Law School, a branch campus for John Marshall; hired admissions and recruiting staff; and developed the marketing and recruiting strategy that increased law school applications more than 11 percent for both campuses.

Boyer’s teaching experience includes in-person and online courses in communications, journalism, marketing, advertising, digital media, writing for newspapers, strategic sports communications, organizational communications, telecommunications, public speaking, feature writing, leadership communications, persuasion, media relations, business communications, and other subjects at K-State and public and private colleges and universities in the Southeast, including Kansas State University, Georgia Gwinnett College, University of South Florida, Georgia Highlands College, Kennesaw State University, Berry College, University of West Georgia and Clayton State University.

Small and large businesses, start-ups, nonprofits and colleges and universities have engaged Professor Boyer for his expertise in strategic planning, executive coaching, brand communications strategy, organizational effectiveness, marketing and recruiting, including:

• Office of the President, Accreditation Application, Atlanta University for Heath Science, Summer 2020
• Office of the President, MBA Program Development, Reformed University, Summer 2018
• Office of the Vice President of Basketball Programs, Community Strategy, Atlanta Hawks, January 2016
• Office of the Director, Management Communications Plan and Creative Strategy, Cox Family Enterprise Center for the Coles College of Business, Kennesaw State University, March 2015
• Office of the President, Strategic Communications and Operations Plan, ICON Medical Products, February 2014
• Office of the Director, Marketing, Admissions and Recruiting Strategy, Global Partners MBA Program, Robinson College of Business, Georgia State University. May 2013
• Office of the Executive Director, Strategic Planning, Auburn Historic Development Corporation, 2010
• Office of the Chief Operating Officer, Strategic Planning, SecureWare, 2008-2010

Boyer has lectured and conducted workshops on a range of topics for schools of business, schools of media and communications around the country, including:

• Diversity in Media, A.Q. Miller School, Kansas State University, Manhattan, KS, April 2022
• Digital Public Relations, A.Q. Miller School, Kansas State University, Manhattan, April 2022, Fall 2021
• Power of Branding in Business Model Canvassing. Envision International Business Innovation Conference, Columbia University. New York, NY, July 2016
• Power of Branding in Business Model Canvassing. Envision International Business Innovation Conferences at the University of Chicago. Chicago, IL, July 2016
• Power of Branding in Business Model Canvassing. Envision International Business Innovation Conference, Stanford University. Palo Alto, CA, June 2016
• Presentation to the Annual Scholarship Awards Dinner for the AQ Miller School of Journalism and Mass Communications, Kansas State University, Manhattan, KS, April 2016
• Strategic Division Communications. Enrollment Management and Student Affairs Division, University of West Georgia. Carollton, GA, August 2015
• Strategic Internal Communications. Leadership Development Institute, University of West Georgia. Carollton, GA, May 2015
• Effective Leadership Communications. Leadership Development Institute, University of West Georgia. Carollton, GA, February 2015
• The Importance of Understanding Business to Public Relations Students at Clark Atlanta University, Fall 2012
• Effective Group Presentations to Business Management Course, Coles College of Business, Kennesaw State University, Kennesaw, GA, October 2009. April 2010

Highlights of Professor Boyer’s experience in digital media and enterprise security industry include developing and launching 40+ corporate and product web sites, social media sites, mobile apps, digital marketing campaigns, social media campaigns, email marketing and retargeting campaigns, e-commerce platforms and enterprise security products and services.

Boyer also led the market launch of an ebilling product for MSFDC, a joint venture between Microsoft and First Data Corporation, that allows consumers to receive and pay their bills over the Internet; and an online consumer identity authentication product for Equifax that enables online retailers and financial institutions to verify the identities for consumers applying for credit, credit cards, loans and utilities and purchasing products and services over the Internet.

Boyer created the first digital brand presence and digital strategy for First Data, Equifax, Federal Home Loan Bank, Robinson College of Business at Georgia State University, John Marshall Law School, Savannah Law School and digital rebrands for John Marshall Law School, the Federal Home Loan Bank of Atlanta, Atlanta Life Financial Group, Cox Family Enterprise Center, International MBA Program for the Robinson College of Business at Georgia State University and the Georgia Student Finance Commission.

Professor Boyer is a sports fan. He’s been a player, a sports reporter, a sports marketer and a coach for the last 15 years. Highlights of Boyer’s sports journey include experience with the following organizations:

Atlanta Hawks (Marketing/Basketball Development Coach)

• Community Marketing Events in Schools
• Youth Training Camps/Clinics
• Player Appearances

1996 Atlanta Olympic Games (Olympic Villages/Creative Services)

• Village Media Relations
• Athletes Entertainment Zone
• Olympic Stadium Groundbreaking Ceremony
• Look of the Games Design Team Selection and Coordination

The Coca-Cola Company (Media Relations/Sports Marketing)

• Michael Jordan Basketball Camp and Community Appearances
• Fernando Valenzuela Houston Bottler Event Appearances
• International Torch Relay Promotion Director, Barcelona Summer Olympic Games
• Kentucky Derby Winner’s Circle Events Manager
• Event Marketing Programs, Calgary Winter Olympic Games
• Major League Baseball Team Community Events-St. Louis Cardinals
• Peachtree Road Race Consumer Promotions

Equifax (Media Relations/Pro Sports Events)

• Atlanta Falcons Promotional Events
• Atlanta Hawks Promotional Events

Associated Press-Kansas City Bureau

• Broadcast Desk Editor and Sports Stringer for Kansas State Sports

IMG Academy (Bradenton, FL)

• Georgia Rep and Basketball Team Training Sales

Georgia Hoopstars Basketball Program (VP/Coach)

• 13U-15U Team Coach

NCAA-Certified College Exposure Basketball Tournament Coach

Boyer, Alan; Boyer, Dr. Lori; “The Business Communication Course of 2020: Closing the Expectation Gap Between Students, Faculty and Corporate America” presented at the 2017 International Academy of Business Disciplines (IABD) 29th Annual Conference in New Orleans, Louisiana, April 2017. The abstract was also accepted for publication in the IABD Peer-Reviewed.

On Feb. 4, 2022, K-State awarded a three-year $205,000 Strategic Investment Fund grant to support the launch, marketing and recruiting for the BS in Digital Innovation in Media developed by Professor Boyer in partnership with the Colleges of Business Administration and Engineering.

• Vice Chair, Black Faculty & Staff Alliance, Kansas State University, 2021 -
• Member, the National Advisory Council of the AQ Miller School of Journalism and Mass Communications, Member of Governance Subcommittee, Kansas State University, 2013 to present
• Member, Marketing Executive Roundtable, Robinson College of Business, Georgia State University, 2003-2006
• Judge, Public Speaking Community Oratory Competition, Gainesville, GA, Optimist Club, Spring 2018-
• Judge, Public Speaking Showcase, Department of Communications, Kennesaw State University, 2009 to 2016
• Judge, Public Speaking Competition, Georgia Highlands College, (with other professionals from the business community) April 2015
• Judge, Max Awards, Robinson College of Business, Georgia State University, 2003-2006

• Volunteer, Save the Horses, Canton, GA, 2018 –
• Member, Board of Trustees, Fellowship Temple Church, Manhattan, KS, 2017 to present
• Coach, Youth Development Community Basketball Program, NBA’s Atlanta Hawks, 2013 –
• Head Coach and Mentor, 15U Georgia Hoopstars Girls Basketball, Atlanta, GA, 2006-2011
• Associate Head Varsity Girls Basketball Coach, North Cobb Christian School, Acworth, GA, 2006-2007
• Head Coach and Mentor, Kennesaw Mountain Middle School Basketball Program, 2004-2007

Boyer earned a Master of Science in Mass Communications from the A.Q. Miller School and a Bachelor of Science in Journalism and Broadcasting from Lincoln University in Missouri. He also earned a Certificate in Brand Communications Strategy from the Kellogg School of Management at Northwestern University and a Certificate in Marketing Strategy from the Kenan-Flagler Business School at the University of North Carolina-Chapel Hill.