A major in marketing gives your career versatility and a potential for growth not found in many other areas. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a competitive, global marketplace. Students will take courses in communications (written and oral), mathematics, economics, management, humanities, natural and social sciences, in addition to marketing.

Related career titles

Account manager
Advertising executive
Brand manager
College/University Faculty*
Customer affairs manager
Insurance agent
Market researcher
Merchandising specialist
New product representative
Public relations representative
Purchasing agent
Research analyst
Retail sales representative
Sales manager

*Additional training required for these occupations

Resources available at the Career Center*

Career Guide for Sales and Marketing
Career Opportunities in the Publishing Industry
Careers in Focus: Entrepreneurs
Careers in Marketing

Opportunities in Marketing Careers
Opportunities in Retailing Careers
Vault Guide to Marketing and Brand Management

*Books are available for checkout.

Related marketing links

K-State Department of Marketing

American Marketing Association

Breaking into the Careers Field of Marketing

Marketing Careers Overview

Knowledge Source for Marketing

Modern Marketing Today