Social Media in a Job Search

LinkedIn

LinkedIn is a professional social media site where you create a professional profile that allows you to job search, network/connect with other professionals, alumni, organizations, and be visible to recruiters proactively recruiting for various openings.

Building a LinkedIn Profile

1. Upload a professionally appropriate photo
   • Headshot of you by yourself
   • Appropriate clothing
   • Simple background
2. Create a smart headline that describes you professionally. This is your slogan for your professional brand.
3. Write a short summary about who you are and what you want to become.
4. Enter your work and education history.
5. Request recommendations from others.

Twitter

A fast paced, high energy social media site where many conversations are happening at once. This is a good place to keep informed about trending topics in your area of interest. Employers are using Twitter to post jobs so a professional profile is important.

• 10 Popular Twitter Hashtags for Job Seekers to Follow

Building a professional Twitter profile

1. Choose a professional Twitter handle
   • Use your name or a combination of your name and profession
   • Keep it simple and easy to remember (JaneSmith or MarketingExpertJaneSmith)
2. Upload a professionally appropriate photo
   • Headshot of you by yourself
   • Appropriate clothing
   • Simple background
3. Write a short description that is professional and indicates your career field.
4. Link to your professional website such as LinkedIn or an ePortfolio (optional).

Facebook

An informal social media site where you can connect with friends, family, co-workers, and organizations. Your profile picture and information you post provide a quick snap shot of you to a potential employer. Here are some tips to keep in mind regarding your Facebook profile.

1. Customize your Privacy Settings
   • Facebook and Privacy Resource Page
   • Controlling Your Sharing on Facebook - Basic Status and Photos Video
   • Controlling Your Sharing on Facebook - Applications and Websites Video
2. Keep photos appropriate
   • Avoid photos that display drinking, illegal, or wild behavior, promiscuity, suggestive poses or revealing clothing.
3. Be careful what you post
   • Avoid foul language
   • Refrain from gossip and negative remarks about others and especially your place of employment
4. Be aware of what you share or "Like"
   • Controversial topics, organizations and affiliations can give a negative impression