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K-State Today

February 18, 2021

A closer look at CASE awards: Every Wildcat a Wellcat

Submitted by Communications and Marketing

Every Wildcat A Wellcat

Kansas State University's Every Wildcat a Wellcat initiative helps to create a sense of community, reinforces personal responsibility and provides timely and easy-to-understand information to help keep our campuses and surrounding communities healthy during the COVID-19 pandemic.

The Council for Advancement and Support of Education, or CASE, recently recognized the Every Wildcat a Wellcat initiative with four awards in the annual District VI awards for creative work. The awards are:

Gold — Every Wildcat a Wellcat in the COVID-19 communications pivot category.

Gold — Every Wildcat a Wellcat "I Wear a Mask Because" video in the general information short video category.

Silver — Every Wildcat a Wellcat in the marketing-institutional branding programs category.

Silver — Every Wildcat a Wellcat video in general information short video category.

The Every Wildcat a Wellcat initiative is a collaborative effort among the Division of Communications and Marketing, Lafene Health Center and the Division of Student Life.

"The Every Wildcat a Wellcat campaign has been a crucial part of K-State's comprehensive response to the COVID-19 pandemic," said Thomas Lane, vice president of student life and dean of students. "Through branded welcome kits that included face masks and sanitizers, signage, social media messaging, video productions, a website and other printed pieces, the EWAW campaign continues to encourage disease mitigation behaviors in a creative and impactful way."

The CASE award judges offered the following feedback in several of the categories. 
Judge feedback on the gold entry in the COVID-19 communications pivot category:

"A well thought-out, polished campaign, providing up-to-date factual information to their intended audience. Strong collaboration across campus."

Judges feedback on the silver entry in the marketing-institutional branding programs category:

"A well-executed campaign with tactics that successfully reached the intended audiences. The methodology by working with various groups and health professionals provided strong input for the campaign. Every Wildcat A Wellcat name and logo was clever. The website provided information in a clear and concise manner. Impressive results with engagement and reach." 

In addition to the four awards for Every Wildcat a Wellcat, K-State's COVID-19 website received a bronze award in the digital communications-websites micro-sites category. The EWAW website is a part of the COIVD-19 website.

Judges feedback on the bronze award in the digital communications-websites micro-sites category:

"An incredible amount of work went into this project. The content is so incredibly rich that you could be on the site for hours. Loved the 'Every Wildcat a Wellcat' video. Loved that you are updating infection rates and cases on a regular basis. The opening page is simple and easy to navigate. The site is very responsive on desktop and mobile. The site is nicely written and organized as well as leaning on branding for graphic design."

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