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K-State Today

November 30, 2018

Marketing department hosts inaugural K-State Marketing Symposium

Submitted by Brent Fritzemeier

In an all-day event centered around student and employer interactions, the marketing department recently hosted its inaugural K-State Marketing Symposium.

Planned by the Marketing Student Advisory Council, the event invited prominent marketing alumni and employers to the College of Business Administration for a day of presentations and networking. The top 50 marketing students were able to meet and mingle with potential employers, while gaining insight into what characteristics, qualities and professional habits they should start developing.

At the symposium, students heard from companies ranging from strictly sales, such as Dell EMC, to advertising firms, such as Bernstein-Rein. Attendees also participated in a Q&A panel focused on Women in Marketing, as well as the importance of branding from DH Pace.

"This event was a great way for us to bring together students and employers for a day of meaningful networking and interaction," said Esther Swilley, head of the department of marketing. "Our students were exposed to many different aspects of marketing for all types of companies as they begin to make decisions about their future careers."