March 2, 2021
A closer look at CASE awards: #kstatestrong
Almost one year ago, the coronavirus pandemic changed our lives dramatically. For many, learning that classes would be delayed a week after spring break and then resume remotely was unnerving.
The university's #kstatestrong campaign goal was to bring all Wildcats together while we were separated physically during the COVID-19 pandemic. Daily video messages were shared through the university's social media channels, K-State Today and a dedicated website.
The Council for Advancement and Support of Education, or CASE, recently recognized #kstatestrong campaign with three gold awards in the annual District VI awards for creative work. The awards:
Gold — #kstateastrong in the digital communications–social media category.
Gold — #kstatestrong compilation video in the video on a shoestring category.
Gold — #kstatestrong fundraising anthem video for KSU Foundation in the short fundraising video category.
While the Division of Communications and Marketing managed the campaign, its success stems from K-State administration, students, faculty and staff embracing the purpose of #kstatestrong. Many of our academic colleges, departments and auxiliary units also created specific #kstatestrong messages for their targeted audiences in addition to the messages from the university.
"The #kstatestrong campaign was a universitywide effort that showcased the creativity and caring of K-Staters from throughout the university," said Jeff Morris, vice president for communications and marketing. "To have so many K-Staters come together to ensure everyone was informed, cared for and supported is what defines our great university."
The CASE award judges offered the following feedback in several of the categories.
Judges feedback on the gold entry in the digital communications–social media category:
"This is a powerful campaign that started on social media, but that is only the vehicle for the message. So much more backs it up. The communications team understood its audience well; they also were creative in getting authentic input from across the campus, not just the “company line." It is really amazing to see the amount of participation the team was able to pull together to create the large set of videos."
Judges feedback on the gold entry for a compilation video in the video on a shoestring category:
"Great compilation. Loved the high-energy music. Amazed by orchestra compilation."
Judges feedback on the gold entry from the KSU Foundation for short fundraising video:
"Impressive on timing within COVID restrictions. Video was good. Timing and placement were even better."
View the entire #kstatestrong playlist on YouTube or search the hashtag on your favorite social media channel.