What we do


The Division of Communications and Marketing team offers a variety of services to assist you with your marketing and communications needs. Our team takes a collaborative approach in our work with all university units, ensuring your marketing and communications efforts are aligned with institutional priorities and university policies/guidelines. Additionally, we support key university initiatives by preparing communications toolkits and materials that empower you to lend your voice directly to the cause.

Learn more about our service units

Functional areas of support

We're here to support your marketing/communications efforts through a collaborative partnership. Contact us by phone or email or reach out to your dedicated client manager directly in regard to any of our services to get started.

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Advertising strategy development and coordination
Our team will work with you to ensure you advertising efforts work together in concert and coordination with all institutional advertising efforts.

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Brand alignment and creative strategy
Work with us to ensure your creative efforts are aligned with the institutional brand strategy. We'll work with you on voice, look, feel and use of marks.

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Content strategy and copywriting
Need help framing a message and writing it in the most effective way possible? Our team can help you execute within your marketing efforts.

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Editing and proofing
We live and breathe all things grammar and AP Style. Our editors are here to help make sure your communications efforts are ready for publication!

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Graphic design
Our creative, collaborative staff of graphic design professionals creates the full spectrum from print to digital, ensuring alignment with the institutional brand strategy.

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Internal institutional communications
DCM manages and coordinates the university's daily e-newsletter for students and faculty/staff, known as K-State Today.

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Marketing strategy and planning
Launching a new program or optimizing your marketing mix? Our team of marketing professionals are here to help you strategize and plan.

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Media relations and training
Our trained professionals are here to coordinate media inquiries and ensure a timely response to local, regional and national media. Additionally, we can provide media training upon request.

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Meeting, webinar and live-streaming support
In collaboration with IT, our video and engineering team helps support various meeting, webinar and live-streaming efforts across the institution.

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Open records administration
As part of the university's compliance with the Kansas Open Records Act, the open records custodian in our office coordinates responses to inquiry.

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In need of high-quality, intentional and striking photography? Our university photographers can help you achieve your visual goals.

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Project management
Every unit at K-State is assigned a dedicated project manager, known as your client manager, within the division.

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Search engine optimization
Whether you're looking for best practices for online content or technical SEO assistance, we can help! Contact your client manager to get connected to the right resources.

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Social media collaboration
Looking to start a social media channel or collaborate on content? Reach out to our social media specialist to get started.

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Video production and editing
Tell your story in a dynamic way through video. Our video production team creates award-winning videos in service of the university's brand strategy.

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Web strategy, development and support
The Web Services unit within DCM administers the university's content management system and helps you tell your story online.