Visual language
Our visual language shapes the look and feel of our brand.
This section explains how color type photography and video work together to support communication that feels clear and engaging. It also provides the practical tools you need for correct use of these elements including approved palettes, typefaces and other visual resources. Keep it close as you prepare creative work of any kind. A consistent approach to our visual language helps our materials look unified, flexible and true to the character of the university.
Colors
The university color palette defines the visual tone of our brand. Here you’ll find our approved primary, secondary and accent colors, along with guidance for how to use them together in balanced, brand-aligned ways.
Typography
Typography gives our communications their character and rhythm. This section outlines our approved typefaces and provides guidance on their proper use to maintain a cohesive and consistent appearance across all materials.
Photo and video
Photography and video play a key role in shaping how our audiences experience the brand. This section outlines the overall approach and provides access to related resources and assets.