Photo and Video
Photo and video are among the most powerful ways to tell the Kansas State University story. They capture the people, places and purpose that define who we are and what we stand for. When used thoughtfully, they move beyond simple documentation, evoking emotion, sparking connection, and helping audiences experience the K-State spirit in a way that words alone cannot.
To access existing K-State photography and video assets for your projects, visit the resources and toolkit section of the brand website.
Our philosophy
Our photo and video philosophy is grounded in motion, connection, and discovery. We aim to capture life as it happens: unposed, dynamic and full of purpose. Each image should reflect the curiosity that drives our community and the beauty found in everyday moments of collaboration, creativity and progress. Together, they reveal a university alive with possibility.
See below for more guidance on the specific characteristics that define our philosophy and how to bring them to life in your own work.
Show authentic energy.
Capture people in real moments that feel genuine and unscripted. Let emotion, movement, and spontaneity drive the image.
Highlight connection and collaboration.
Showcase people working, learning and discovering together. Focus on moments that highlight shared purpose, collaboration and genuine interactions.
Capture innovation and impact.
Capture how K-State advances ideas and solutions that matter. Highlight scenes of exploration, research and problem-solving across all disciplines.
Experiment with creativity and style.
Strive to capture images that are distinctive and memorable to audiences. Look for ways to use the elements of the image — composition, color, lighting — along with technique to amplify its impact.
Capture the expanse of K-State.
Show the breadth and depth of K-State’s environments — from prairies to labs, art studios to airfields. Capture the extraordinary range of places and experiences that make this university unlike any other.
