Strategy
Our brand is at its best when we understand how its different parts work together.
Each section plays a role in how we show who we are and how people experience us. Spending a little time with these areas gives you a clearer sense of how the brand comes to life in writing, visuals and daily communication. As you explore the sections below, you will see how each one supports the others and how they can help you create work that feels steady and connected across the university.
Voice and Style
Our voice and style shape how we communicate in every setting. This section will help you understand the character and personality behind our voice and the tone and rhythm that guide how we want it to be heard. Think of it as a steady companion as you prepare written or spoken communication for any audience. With this guidance in mind our voice will feel clear familiar and dependable across campus partners and communications.
Identity
Our identity system defines the visual elements that represent who we are and how we present ourselves in any setting. This section gives you access to the full set of official marks and offers standards for how each one should be used. It is a useful reference as you choose and apply marks in your own work so that every piece of communication reflects our visual integrity. Steady use of these standards helps our identity stay clear, strong and consistent across all campus partners and materials.
Visual Language
Our visual language shapes the look and feel of our brand. This section explains how color type photography and video work together to support communication that feels clear and engaging. It also provides the practical tools you need for correct use of these elements including approved palettes, typefaces and other visual resources. Keep it close as you prepare creative work of any kind. A consistent approach to our visual language helps our materials look unified, flexible and true to the character of the university.
Resources and toolkits
Our resources and toolkits give you the materials that support strong and consistent communication across the university. This section brings together templates, guides, creative assets and other tools that help you learn the brand more deeply and begin projects with a solid foundation. It is designed to make your work easier to start and easier to complete with confidence. These resources help every project move forward with clarity, steadiness and a clear connection to the brand.