Social Media Guidelines
The following guidelines have been developed by Social Media Services to assist those employees authorized to act on behalf of the university in this capacity to properly portray, promote and protect the university. Although each unit operates its own outlets, all approved Kansas State University social media accounts are a voice for the university and must adhere to these guidelines. These guidelines do not apply to use of personal social media accounts, such as by most student groups and individual faculty members—they only apply to official accounts representing Kansas State University.
Steps Required for Official Approval of Site
When a unit, department, program, or other authorized effort of the university desires to open a social media account, it may only be created and operated as an official university social media account. In order to obtain approval to create and obtain recognition as an official K-State account, these steps must be followed:
- Develop a social media strategy. For additional assistance in creating a strategy contact Division of Communications and Marketing, or DCM, or the communications personnel for your college/unit.
- Obtain appropriate administrative approval from your unit.
- Apply for authorization to create a new social media account by completing the application form.
- DCM will contact you regarding the request and next steps.
Application of Other Policies
Employees managing and/or posting on behalf of the university on official social media accounts are generally expected to adhere to the same standards of conduct online as anywhere else in the workplace. All Kansas State University policies apply to social media outlets to the extent applicable. Some of these policies include, but are NOT limited to:
- Conduct Codes, such as PPM Chapter 4020 and University Handbook Section D.
- Kansas Open Meetings Act.
- PPM Chapter 3015. Threat Management Policy.
- University Branding.
- PPM Chapter 3010. Policy Prohibiting Discrimination, Harassment, and Sexual Violence.
KANSAS STATE UNIVERSITY SOCIAL MEDIA USER POLICY
Please copy and personalize this user policy for your specific entity and post to the appropriate social media channels:
Welcome to the official Kansas State University [insert college, department, unit, organization name] [name of social media channel] account! We encourage thoughtful discussion and interaction relevant to the purpose of the page. The purpose of Kansas State University social media pages is limited to focusing on the university's mission, goals, and programs. Content must be relevant to the topic discussed, relevant to this particular page, and to the point. Content that is excessively long or repetitive is subject to removal. Content that is profane, threatening, obscene, a violation of intellectual property rights or privacy laws, creating a security or privacy risk, spam, defamatory, infringing on another person's rights, commercial advertising by a third party, otherwise violates local, county, state or federal laws, or incites or solicits illegal conduct or violence, is prohibited. By posting content to the site, you represent that you own or otherwise have all the rights necessary to lawfully use that content and/or that the use of the content is permitted by fair use, as applicable. The university reserves the right to remove any material for nonconformity with this policy.
Users acknowledge that the security of the site cannot be guaranteed, that use of the site is voluntary, and assume the risks associated with such use, releasing and holding harmless the university from any and all claims related thereto. The university does not necessarily endorse, support, agree with, or verify the validity of the content shared on its social media sites by users. The appearance of comments, external hyperlinks, or any information contained within "follows", "likes", "retweets" and similar actions on social media pages do not necessarily constitute endorsement or support by the university.
If you have questions, please contact firstname.lastname@example.org.
K-STATE NOTICE OF NONDISCRIMINATION
Kansas State University prohibits discrimination on the basis of race, color, ethnicity, national origin, sex (including sexual harassment and sexual violence), sexual orientation, gender identity, religion, age, ancestry, disability, genetic information, military status, or veteran status, in the University's programs and activities as required by applicable laws and regulations. The person designated with responsibility for coordination of compliance efforts and receipt of inquiries concerning nondiscrimination policies is the University's Title IX Coordinator: the Director of the Office of Institutional Equity, email@example.com, 103 Edwards Hall, Kansas State University, Manhattan, Kansas 66506-4801, 785-532-6220. The campus ADA Coordinator is the Director of Employee Relations, firstname.lastname@example.org, who may be reached at 103 Edwards Hall, Kansas State University, Manhattan, Kansas 66506-4801, 785-532-6277.
Revised July 7, 2015.