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Division of Communications and Marketing

University Brand Campaign

Through the Strategic Enrollment Management (SEM) initiative, the university embarked on a comprehensive strategic brand review and development process in fall 2019. 

We are excited to have officially launched the university's new campaign into the market via paid digital advertising from all four university campuses.

Brand positioning and framework

Learn more about the brand positioning and values-based framework that creates the foundation for the university's Don't Make the World Wait brand campaign. 

Brand guidelines

Download the revised university brand guidelines (pdf), which now contain guidance specific to bringing the creative expression of our brand to life through the Don't Make the World Wait campaign.

These guidelines will remain behind password protection during launch. The PDF currently downloads best utilizing Firefox or Safari. To download in Chrome, please right click and "save as" for a successful download.

Download the brand guide (pdf)

Creative toolkit

View a library of downloadable creative assets in the campaign creative toolkit.

Campus/college message planners

Campus and college message planners were delivered to attendees of the intake meetings via email on Thursday, June 4.

Photography assistance

Looking to modify your existing photography assets in preparation for the campaign launch? Photo Services has you covered with this Photoshop tutorial documentation