Weekly Status Report: September 11

Below is a brief update on the CRM undergraduate and graduate recruitment implementation project. This update highlights key goals and is not a representation of the entire project.

Last week’s accomplishments (week of September 2)

• Performed the first upgrade of the system in the test environment
• Content Expert groups began meeting
• Finalized Town Hall preparations

This week’s goals (week of September 9)

• Test and finalize "Day of Event" processes
• Begin CRM Introduction training
• Distribute production access form to users who have completed the introduction training
• Host fourth Town Hall on Sept. 12
• Create implementation FAQ
• Launch first "Apply Now" campaign
• Send post-training survey

Next week’s goals (week of September 16)

• Continue CRM Introduction training sessions
• Launch pre-event activities for the first Discover K-State Day
• Begin the initial setup and implementation of Pardot, a marketing automation tool by Salesforce
• Plan the next set of implementation priorities