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Constituent Relationship Management (CRM)

Overview


The CRM initiative is part of the  
Strategic Enrollment Management (SEM) Plan. The new CRM system will foster collaboration to enhance recruitment, enrollment, and student success.

K-State is currently using Target X/Salesforce as the primary tool for recruitment and communications with prospective students. To request access and training to Target X/Salesforce, you must complete and submit the SF CRM Access Form.

Slate is replacing our current system, Target X/Salesforce, which will be gradually phased out as additional functionality within Slate is implemented.

As a system designed exclusively for higher education, Slate will be used to cultivate, track, and respond to prospect interest; deliver admissions decisions; enable students to complete enrollment requirements; and manage admissions events.

Key Benefits of Slate

  • Slate is a leader in the higher education market; designed and developed exclusively for higher education admissions and used by more than 1,600 colleges and universities around the world.
  • Slate is a comprehensive, completely integrated solution for all aspects of the university admissions process with an all-inclusive feature set. It offers the ability to quickly adapt to market changes as needed. Facilitate undergraduate and graduate admissions and recruitment communications.
  • Slate provides a seamless and smooth experience for students throughout the admissions funnel.

Features

  • Automated, data driven communications including print, email, and text messages* (charges apply).
  • Dynamic Marketing automations.
  • Streamlined application and review process.
  • Manage and view all interactions with students in a timeline format.
  • Track and facilitate recruitment travel.
  • Custom-built webpages based on personalized Slate data
  • Robust event management and registration.
  • Real-time reporting functionality.