CRM Implementation Update: February 9

Below is a brief update on the CRM undergraduate and graduate recruitment implementation project. This update highlights critical goals and is not a representation of the entire project.

Key items launched since the last update

• Olathe campus events and campaigns
• CRM online Access form via ServiceNow
• International campaigns for applicant check-list items
• Pre-application fee waivers

Current focus

• CRM Quarterly Upgrade
• Parent Family Program communications/forms (opt-in)
• Zoom and Salesforce integration
• International campaigns for admitted check-list items
• Calendly and Salesforce integration
• Texting capabilities for Undergraduate admissions
• Salesforce Knowledge base exploration