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Center for Rural Enterprise Engagement

Lauri Baker, PhD

Dr. Lauri M. Baker is an associate professor in agricultural communications at the University of Florida. She is a co-creator of the Center for Rural Enterprise Engagement. Lauri’s research and grant work are focused on new and social media, agenda setting, decision-making, and public discourse. She teaches courses in new-media technologies and agricultural communication theory. She earned her M.S. and Ph.D. in agricultural communications from the University of Florida.


Baker’s research program often works to explain basic questions related to human decision-making when people are presented with complex scientific topics like understanding climate science or interpreting and using new technologies. She works to achieve these research goals through collaboration with colleagues from other disciplines and institutions and funding agencies that support research that aspires to make a difference in how decisions are made related to global scientific understanding. Her research and grant work includes multiple grants related to strategic new media communication.