Our Mission

Our transdisciplinary, multi-institutional thought center is a generator and source of knowledge about new-media marketing. We approach problems through the lens of our home disciplines of agricultural communication, horticulture, and agricultural economics in a combined effort to enable rural and agriculture-based businesses to flourish in ever-changing environments while fostering positive changes to rural livelihood.

Our Objectives

As thought leaders on new-media marketing, we serve the land-grant mission through:

  1. Generating research-based knowledge related to new-media marketing
  2. Offering hands-on research experiences for graduate and undergraduate students
  3. Serving as a source for research-based knowledge in local, regional, and national rural communities and agriculture-based enterprises
Visit the Center for Rural Enterprise Engagement