Our transdisciplinary, multi-institutional thought center is a generator and source of knowledge about new-media marketing. We approach problems through the lens of our home disciplines of agricultural communication, horticulture, and agricultural economics in a combined effort to enable rural and agriculture-based businesses to flourish in ever-changing environments while fostering positive changes to rural livelihood.
As thought leaders on new-media marketing, we serve the land-grant mission through:
- Generating research-based knowledge related to new-media marketing
- Offering hands-on research experiences for graduate and undergraduate students
- Serving as a source for research-based knowledge in local, regional, and national rural communities and agriculture-based enterprises