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K-State Trademark Licensing


Trademark licensing exists to protect and promote the names, marks, logos of Kansas State University, and is administered as part of the business office, K-State Athletics, Inc.  K-State has contracted with the firm Learfield Licensing Partners to help in the administration, protection and marketing of our program.

If you are seeking to purchase K-State product, please visit the retailers section of the site.  As you are out looking for K-State gear, be sure to look for the offically licensed label

This is a resource for those who are licensed and those interested in becoming licensed. I hope you find this helpful.

Tami L. Breymeyer
Director of Licensing


How to Start the Licensing Process

To start the licensing process please complete the application and submit to Learfield Licensing. Product samples are required to be sent with your application.  K-State is a member of the Fair Labor Association (FLA), we want to ensure our products are being made where worker's rights are protected and in safe conditions. 

If you are seeking a craft agreement, please contact Learfield Licensing and speak to Licensing Administration at 616-395-0676.

  • Established:  1863


  • School Colors:  Purple (PMS 268) and White


  • Athletic Conference:  Big 12, NCAA Division I-A


  • Athletic Mascot:  Willie the Wildcat


  • Athletic team name:  Wildcats



  • Royalty Rate:  12%



  • Fight Song:  Wildcat Victory


  • Fun Spirit Song:  Wabash Cannonball