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Center for Rural Enterprise Engagement

Hikaru Hanawa Peterson, PhD

Dr. Hikaru Peterson is a professor of agricultural economics at the University of Minnesota. She holds an M.S. and Ph.D. in agricultural economics from Cornell University. Prior to working for the University of Minnesota, she was employed at Kansas State University. Her research area is food and agricultural marketing with emphasis on consumer issues. She is a Co-Creator of the Center for Rural Enterprise Engagement.


At the Center, she contributes her expertise in research methods in marketing to generate science-based solutions to questions and challenges related to new media marketing for rural businesses. 

Hikaru and her husband, Jeff, have three children, Erik, Soren, and Kaia.

Curriculum Vitae