Creative toolkit
The creative toolkit was developed as a customizable resource for university use. These files are not intended to be used as final products but rather templates and idea-starters.
Most downloads are compressed zip files containing necessary assets.
Campaign fonts
As seen in the brand guide:
Acrylic Hand Thick SVG Regular (ttf file)
Acrylic Hand Thick is a defining element of the campaign look and should be used only with the “Don’t Make the World Wait” tag and other approved lines (page 13). Primary headlines in this font should always be placed at the top of creative pieces. If placed in the upper left, the headline should be left-aligned. If placed in the upper right, the headline should be rightaligned. Placement will be dictated based on where the cleared space in the photo is.
DIN 2014 (zip file)
This font should be used for all body copy and secondary headlines in uppercase. If being used on top of black and white photography, color of text should be white. If used on white background, color of text should be mainly black, with purple used sparingly to call out key elements.
Graphic elements
As seen in the brand guide:
Social media graphics
Download a suite of social media graphic templates, including the following sizes:
- 640x640
- 1080x1080
- 1080x1920
- 1200x628
Email header graphics
Download email header template options in two sizes:
- 600x150
- 1024x292
Static digital ads
Download a suite of static digital ad templates in the following sizes:
- 160x600
- 300x50
- 300x250
- 300x600
- 320x50
- 600x300
- 728x90
