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K-State Today

November 1, 2012

Making people care: Planning and writing newsletter content to increase engagement and giving

Submitted by Susan Wolf Berhow

Whether you’re creating a traditional print newsletter or a Web-based e-newsletter, content is king. Knowing how to craft your message to get results is the key to engaging your readers and inspiring support for the university. In this workshop, sponsored by the KSU Foundation, you’ll learn:

  • How to make people care about what’s happening in your department today
  • How to choose stories and photos that inspire and increase engagement
  • How small tweaks to your writing strategies can make a big difference
  • How the KSU Foundation can help you inspire potential donors
  • How your publication can help advance K-State 2025

Who should attend?
Anyone who is responsible for a newsletter sent to a K-State alumni or donor audience. Whether you are a seasoned communications professional or new to producing a newsletter, this workshop is for you.

Dates and times
This workshop will be offered four times. All sessions will be held in the K-State Student Union in Room 206 from 1-3 p.m.

  • Friday, Nov. 16
  • Friday, Feb. 1
  • Monday, March 4
  • Friday, April 5

About the presenter
With more than 12 years of experience in higher education communications, Susan Wolf Berhow has written for every major university audience. Berhow has a master’s degree from K-State’s A.Q. Miller School of Journalism and Mass Communications and a bachelor’s degree in communication from Southwestern University in Georgetown, Texas. Both her academic and professional background has focused on increasing dialogue between universities and their key audiences.

Please RSVP to Berhow at susanb@found.ksu.edu or call 785-532-7616.