Our strategic imperatives

Our strategic plan prioritizes areas of focus and elevates strategies that will accelerate our institution toward our next-generation land-grant vision by 2030. Many indicators and metrics will help guide our success and hold us accountable to our goals. These metrics are what communities can see, experience and feel.

 

Imperative 1: Grow student and learner enrollment to 36,200 learners

We will grow our total enrollment to 36,200 learners across all our campuses and formats by steadily increasing our degree-seeking and credit-bearing student populations, expanding our alternative credential-seeking learner populations, and — for the first time — counting the learners we reach through community engagement and extension efforts.

Success Metric
2025 Target
2030 Target
Degree-seeking and credit-bearing
20,500–21,500
23,000
Alternative credential-seeking
6,200–6,500
10,000
Community-engaged
--
3,200
Total students and learners
27,000
36,200
Imperative 2: Improve retention and graduation rates

We will improve our retention and graduation rates across all student populations by implementing pathways and support structures that help all students progress through their K-State journey and earn their degree.

Success Metric
2025 Target
2030 Target
First-year retention rate
90% overall
90% overall
Second-year retention rate
80% overall
81% overall
Four-year graduation rate
50% overall
57% overall
Six-year graduation rate
70% overall
75% overall
Transfer student first-year retention rate
82% overall
85% overall
Imperative 3: Provide every degree-seeking student with applied learning experiences

We will provide every degree-seeking student with applied learning experiences before they graduate, fulfilling our commitment to prepare students for life beyond K-State starting early in their college experience.

Success Metric
2025 Target
2030 Target
Applied learning experiences for all students
All students have access
100% participation (mandatory for all undergraduate students)
Imperative 4: Grow annual research expenditures and competitive awards

We will grow our research enterprise and annual research expenditures and our faculty-initiated competitive awards with a strong focus on conducting world-renowned, problem-based interdisciplinary research that solves grand challenges and makes transformative impacts.

Success Metric
2025 Target
2030 Target
Research expenditures
$250 million annually
$350 million annually
Faculty-initiated competitive awards
$210 million annually
$300 million annually
New invention disclosures received
--
80 per year
Imperative 5: Nimbly and proactively meet the needs of learners, employers and society

We will nimbly and proactively meet the needs of learners, employers and society, working aggressively to understand and anticipate those needs and aligning our programs, services and structures to equip learners with the skills and experiences they need.

Success Metric
2025 Target
2030 Target
Total degrees and credentials awarded
--
4,000 undergraduate
1,750 graduate
Student employment rate in Kansas and Missouri six-months post graduation
--
Exceeds 68%
Median earnings five years post graduation
--
Exceeds $70,000
Imperative 6: Build partnerships at all levels of K-State

We will be known as a university that is open to and aggressively pursues partnerships at all levels with a shared focus on making it easy and seamless for partners to work with K-State. We will seek out new partnerships in the academic, community/nonprofit, corporate, and international areas, while defining partnership as a written agreement that specifies an outcome.

Success Metric
2025 Target
2030 Target
University Engagement Partnerships
--
550 total new partnerships per year
Imperative 7: Be a positive force for the Kansas economy

We will be a positive force for Kansans — generating significant economic impact for the state of Kansas, contributing to the economic prosperity of all 105 counties, building social mobility for Kansans, and solving problems in our state that can help create a brighter future for our region, nation and world.

Success Metric
2025 Target
2030 Target
Annual Extension educational contacts (direct)
Direct (2.5% annual growth): 641,000 Indirect (2.5% annual growth): 5.9 million
Direct 1.16 million
Annual intellectual property licensing revenue
--
Exceed $3.5 million per year
Overall economic impact on the state (annually)
--
$3.5 billion per year
Imperative 8: Focus on operational excellence and being One K-State

We will become One K-State in all we do, supported by a culture that binds and connects us — prioritizing a mindset of operational excellence at all levels to move our university forward.

Success Metric
2025 Target
2030 Target
Total investment in facilities
--
$700 million cumulative (FY22-30)
Imperative 9: Become an employer of choice in Kansas and higher education

We will become an employer of choice in Kansas and higher education that prioritizes a culture of well-being, satisfaction and engagement, competitive rewards, recognition of excellence, opportunity, continuous improvement and innovation.

Success Metric
2025 Target
2030 Target
Faculty, staff and graduate student compensation compared to peers
--
100% faculty and staff will be placed and paid within the appropriate market-aligned pay ranges
Imperative 10: Grow total, combined fundraising to $2 billion by 2030

We will grow our total fundraising and philanthropic giving to new heights, further amplifying our ability to serve and support our learners, scale our impact and fulfill our mission.

Success Metric
2025 Target
2030 Target
Total philanthropic giving
$210 million annually (FY25-26)
$250 million annually (FY29-30)
$2 billion cumulative (FY21-22 to FY29-30)