K-State Salina's Civic Luncheon Lecture to examine big data and its use in business decisions
Tuesday, April 7, 2015
SALINA — In today's technological era, data is everywhere: in every digital process, social media exchange and mobile device transmit. Kansas State University Salina's latest Civic Luncheon Lecture will explore how all this information is effectively being gathered and incorporated into business operations and client experience.
"Big Data: Implications and Applications" will be presented at noon Thursday, April 9, at K-State Salina's College Center conference room. Kissan Joseph, University of Kansas professor and co-director of the Center for Integrated Customer Experience, will lead the discussion. Les Kinsler, professor in K-State Salina's computer systems technology program, will act as the moderator.
Big data, the term used to refer to the large volume of generated information, has meaningful value to industries because they can analyze trends and patterns from it that are related to human behavior. Businesses then integrate those findings into their practices and decision-making to enhance the customer experience. Joseph will highlight the varying potential of big data for businesses and beyond.
The Civic Luncheon Lecture Series is free and the public is invited. Attendees are welcome to bring their own lunch or purchase their lunch at the K-State Café and then bring their tray into the conference room.
Greg Stephens, associate professor of arts, sciences and business, created K-State Salina's Civic Luncheon Lecture Series to provide the campus and the community with an opportunity to learn about and participate in various current events impacting local issues. For more information on the series, contact Stephens at 785-819-6887 or firstname.lastname@example.org, or visit http://www.salina.k-state.edu/civicluncheon/.