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K-State Trademark Licensing


Trademark licensing exists to protect and promote the names, marks, and logos of Kansas State University, and is administered as part of the business office and K-State Athletics, Inc.  K-State is contracted with the firm CLC (Learfield/IMG College) to help in the administration, protection, and marketing of our program.

If you are needing to purchase K-State products, please visit the retailers section of our site.  As you are out looking for K-State gear, be sure to look for the officially licensed label. 

This is a resource for those who are licensed and those interested in becoming licensed. I hope you find this helpful.

Tami L. Breymeyer
Director of Licensing


How to Start the Licensing Process

To start the licensing process, please email Licensing@clc.com. K-State is a member of the Fair Labor Association (FLA), we want to ensure our products are being made in safe conditions where worker's rights are protected. 

If you are seeking a craft agreement, please contact our office at 785-532-6269

  • Established: February 16, 1863


  • School Colors:  Purple (PMS 268)


  • Athletic Conference:  Big 12, NCAA Division I-A


  • Athletic Mascot:  Willie the Wildcat


  • Athletic Team Name:  Wildcats


  • Fight Song:  Wildcat Victory


  • Fun Spirit Song:  Wabash Cannonball



  • Royalty Rate:  12%