Resources
Social media is constantly changing. Below are some industry resourses to assist with managing your university-affiliated social media account.
You can also contact the communications personnel for your college/unit or your Division of Communications and Marketing client manager for specific questions not addressed here.
Social Media Strategy
- "Building your social media marketing strategy for 2022" - Sprout Social
- "How to Create a Social Media Marketing plan From Scratch" - Buffer
Social Media Image/Graphic Sizes
Social Media Blogs
- Agorapulse
- Buffer
- Convince & Convert
- Social Media Examiner
- Social Media Today
- Sprout Social
- The Social Media Hat
Social Media Roundtable Sessions
October 2023: "Marketing Social Media to Generation Z"
September 2023: "Effective Ways to Manage Multiple Social Media Accounts"
August 2023: "Video Q&A"
July 2023: "Paid Advertising 101"
June 2023: "Finding Balance and Avoiding Burnout"
May 2023: "Utilizing Analytics to Improve Your Social Media Strategy"
April 2023: "Social Media Planning"
March 2023: "Hacking the Instagram algorithm"
February 2023: "Making Social Media Accessible"
January 2023: "Posting Strategically Using Marketing Principles"
