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K-State Today Student Edition

February 20, 2018

JMC How I Landed My Job lecture series to feature food industry marketer Terry Schroff

By Kylie Kinley

SchroffJMC

The A.Q. Miller School of Journalism and Mass Communications will host alumnus Terry Schroff as part of its "How I Landed My Job" series from 4-5 p.m. Tuesday, Feb. 27, in the Kedzie Hall Library.

Schroff is founder and CEO of Quiet Light Communications Inc. Headquartered in Rockford, Illinois, Quiet Light Communications is a full-service integrated marketing communications agency specializing in the food and nutrition industry. With a focus on business-to-business marketing for food and nutritional ingredients, food service and food processing equipment, Quiet Light Communications is one of the largest specialty agencies of its kind in the country. Quiet Light Communications' client base is largely in North America but does include a handful of clients in countries such as Great Britain, France, Malaysia, Belgium, Japan and the Netherlands.

With an advertising and marketing career spanning nearly 40 years, including 30 years specializing in food and allied industries, Schroff's path to the CEO suite didn't follow the straightest of lines. After switching majors five times, Schroff finally earned a bachelor's degree in journalism from K-State. Prior to starting his own advertising agency, Schroff worked in radio and newspaper sales and was a partner and vice president of client services at Cummings Advertising. A native of Topeka, Schroff currently lives in Rockford.

Students, faculty and staff from all departments are encouraged to attend the event.