1. K-State home
  2. »Division of Communications and Marketing
  3. »K-State Today
  4. »Diane Swanson publishes article on strategy and corporate social performance

K-State Today

September 6, 2018

Diane Swanson publishes article on strategy and corporate social performance

By Diane L. Swanson

Picture of Professor Diane L. Swanson

Management professor Diane L. Swanson's co-authored paper on how firms' responses to stakeholder pressures create six distinct corporate social performance profiles has been accepted for publication in Long Range Planning, a strategic management journal. 

The article, "Managing stakeholder pressures: Toward a typology of corporate social performance profiles," is the result of Swanson's collaboration with business professors from the University of Adelaide and University of South Australia. The paper proposes that a given corporate social performance profile is the result of various stakeholder pressures, which include campaigns for corporate social responsibility, as they interact with a firm's resource endowments, and that these interactions help explain situations in which firms ignore some stakeholders while courting others. 

As a practical implication, this understanding can guide managers in their choice and development of socially responsible stakeholder management through a more effective alignment of short-term and long-term strategic goals.