Strategic Enrollment Management
Project Phases
Phase 1: Current State and Student Success (Weeks 1-8)
- Create a shared understanding of the current enrollment and retention landscape; understand the interrelationship between seating and retaining a class; review recruitment, admissions, and financial aid operations that can influence the Fall 2018 recruitment cycle.
- Includes New Student Recruitment Diagnostic, Recruitment and Enrollment Organization Diagnostic, Tuition and Financial Aid Analysis, Marketing and Communication Assessment, Academic Capacity Assessment
Phase 2: Market Insights (Weeks 5-11)
- Conduct focus groups and surveys to understand prospective students’ perceptions and the factors that influence decision-making; review how onboarding, student support, and retention units are currently structured and resourced to support enrollment and retention goals.
- Includes Prospective Student Research, Demographic and Competitor Patterns Assessment, Identification/Prioritization of Target Recruiting Markets
Phase 3: Enrollment Strategy and Academic Capacity (Weeks 10-14)
- Discuss the tradeoffs inherent in shaping a class, including academic quality, diversity, net tuition revenue, and program demand; discuss opportunities and current constraints to support undergraduate enrollment.
- Includes Framework to Guide Enrollment, Tuition and Financial Aid Strategy, Definition of Optimal Organizational Structure for Enrollment Management
Phase 4: SEM Plan (Weeks 13-16)
- Partner with K-State's leadership team and the project steering committee to develop a multi-year Strategic Enrollment Management Plan designed with a range of approaches to reach K-State's goals for student enrollment.
- Includes Messaging, Marketing, and Communication Recommendations; Identification of Non-Resident, Transfer, Graduate, and Online Recruitment Strategies; Development of Data-Driven Strategies and Tactics.
