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Draft Web Standards

These guidelines are posted for your review and input. Please send your suggestions and recommendations to vpcm@k-state.edu.

The Division of Communications and Marketing will submit the guidelines to Faculty Senate this fall for review and input.  Please note that this policy does not apply to individual faculty web pages.

Web Content Standards

1. Responsibility

Each department, unit, school, etc., is responsible for preparing and updating all materials that it publishes on primary and secondary institutional pages. The Division of Communications and Marketing's Web Services Office is available to assist in these tasks.

2. General Content Standards

The primary content of any page should be developed to meet the needs of its users. In keeping with established usability practices and adopted K-State style, Web pages must also conform to the following conventions:

  1. The content of all Web pages placed on any university-owned equipment or delivered over the university network must comply with all federal, state and local laws and with campus and K-State policies.
  2. All campus Web pages must not be used for profit or commercial purposes and must not be used to harass or violate the privacy of others.
  3. Do not duplicate official campus information that is institutionally maintained on the Web (by another division, school, department, administrative body), but instead link to that official information.
  4. All institutional and noninstitutional Web page content should be carefully proofread, spell-checked and grammar-checked.
  5. Commercial links and credits are prohibited.

Content Standards for Institutional Web Pages

For the purposes of this document, institutional web pages are defined as the websites of colleges, divisions, schools, departments, academic and administrative offices.  All institutional Web pages must include several required elements. Websites that use the K-State CMS automatically include the required elements and meet the guidelines. Websites that do not use the K-State CMS should contact Web Services for official resources in order to meet the following requirements.

The required elements and their specifications:

  1. Header
  2. Search
  3. Footer
  4. Contact
  1. Header:Found at the top of each page, the header delivers a consistent K-State identity to the community and beyond.
    1. The header contains the university wordmark, search, browse A to Z link, and sign in box and function.
    2. The header must be used unaltered.
    3. The header must span the width of the browser and be centered over a 960-wide content area.
    4. Nothing is allowed above the header.
    5. No secondary logos, images, links or text are permitted in the header.
    6. All resources files must be requested from official sources and used per these guidelines and the Graphic Standards Guide.
    7. We suggest contacting Web Services for additional suggestions.


Kansas State University Web Masthead


  1. Search:A required feature of any K-State Web page, the search is built into the header.
    1. The search may implement a site-specific search using K-State's Google Search Appliance
  2. Footer:Found at the bottom of each page, the footer contains critical links and contact information.
    1. The footer contains the contact us, emergency, notice of nondiscrimination links and the mobile links where applicable. It also contains the university official address and phone and the copyright statement and university official mobile links.
    2. The footer must not be altered, including the target of any and all links, the copyright statement, and/or the address.
    3. The footer must span the width of the browser and be centered under a 960-wide content area.
    4. Logos or images may not appear in the footer.
    5. Nothing is allowed below the footer.


Kansas State University Web Footer


  1. Contact information:The unit's official contact information must appear on at least the homepage of the website.
    1. This contact information includes the unit name linked to its home page, official university address, phone, fax and email address.

Web colors and fonts

Official purple: #512888

Font: Lucida Grande, Verdana, Arial, sans-serif

Body font: 13px, #333333, 1.4em line height

Link color (includes active, visited and hover): #512888


Background color: #e2e0d6

Hover color: #ecd391


Background color: #eeede8

Web Design Procedures

The use of frames, Java, animation, or other advanced formats or browser-specific capabilities cannot be used on any primary or secondary institutional pages unless approved by the Division of Communications and Marketing's Web Services Office.

Graphics and animations must be minimal in file size and must serve a functional purpose.

All clip art must be approved by the Division of Communications and Marketing's Web Services Office.

Page backgrounds should not interfere with the legibility of text on the screen when printed onto a hard copy.

Web pages should be legible when viewed in text-only mode.

It is recommended that the width of any fixed-width page should not exceed 960 pixels to ensure full screen display on basic 1024x768 settings.

Page content must be viewable and equally usable on multiple Internet browsers, for example, Mozilla Firefox, Google Chrome, Apple Safari and Microsoft Internet Explorer.

Kansas State University marks

The Kansas State University marks (powercat, workmark, seal) can be present on K-State Web pages. For guidelines and requirements see the university branding information.

Web Accessibility Statement

Kansas State University is committed to making its websites accessible to all students, employees and vistors. All of the university websites are undergoing review and redesign as necessary to ensure that they meet or exceed the requirements of Section 508 of the Rehabilitation Act of 1973.

Many of our websites currently meet the Section 508 accessibility standards and the university continues to work on making all websites accessible. Thank you very much for your patience through this redesign process. If you have any comments or suggestions for improvement, please contact the Vice President for Communications and Marketing.

Accessibility Resources