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Division of Communications and Marketing

FAQs

What is an e-newsletter?

A regularly distributed electronic communication generally sharing information of interest to its targeted readership.

Why is the service available?

To encourage and make it easier for colleges, departments and units to communicate with their alumni, friends and other constituencies. Also, the e-newsletter templates are branded so recipients know your news is an official communication from the university.

Who writes and designs the e-newsletter?

The sender is responsible for the writing of all content and will then place the information into an option of three pre-designed templates.

Can I include pictures in my e-newsletter?

Yes.

How long does it take to put together an e-newsletter?

This will vary depending on the time it takes you to prepare content and your approval process. Please see these steps to get started.

How many stories and photos should I have in my e-newsletter?

There is no set number, but you should try to be concise in your communications to ensure your primary messages are highlighted. 

Who sends the e-newsletter?

The K-State Alumni Association will coordinate your e-newsletter distribution. Please see step 3 for more information.

Who do I contact if I want to send an e-newsletter?

Email vpcm@k-state.edu to request a newsletter, or if you already know who your client manager is, feel free to make contact directly.

What are the benefits to sending my e-newsletter out using this system and the K-State Alumni Association's contact list?

This system has been developed to not only make the creation process easier, but also to provide and maintain more accurate contact information for recipients through the university’s database. This also affords more control of email bounce backs and enhanced tracking capabilities.

We already have an existing e-newsletter design. Can I send it out using this system?

Yes, this service has been especially developed for those colleges, departments and units without a current e-newsletter, but a client manager will be happy to review your existing communication and advise if this is service would be a good match for your needs.

Are the university's e-newsletter templates printable?

We do not recommend printing your e-newsletter directly from the site. Please contact your client manager if you would like to distribute a printed newsletter. 

How often should I send my newsletter?

This will vary depending on the amount of information you have to share. Frequency is typically recommended once per semester to establish and maintain effective contact.