Brand Day 2013

Brand Day agenda

Sept. 19, 2013
K-State Student Union
*session repeats
 
10 - 10:15 a.m.
Welcome
Jeff Morris, vice president for communications and marketing
View our presentation
Main Ballroom
10:20 - 10:50 a.m.
Concurrent Session 1 (Please pick one.)
 
 

University Brand Guide*

The Kansas State University brand is one of our most valuable assets and defines who we are and what we do. As a leading public research and teaching university, it is imperative we convey a consistent, high-quality voice and image. Learn more about the marks, colors and editorial style that make up our brand identity.
View our presentation

Presenters: Michael Oetken, creative director, and Jennifer Tidball, writer/editor

K Ballroom
 

A Crash Course on Media Exposure*

Media provide recognition that brings unique opportunities. This course will provide an overview of the importance of media exposure, the personal and professional benefits, and tips to help when the media call. The presenters for this session are former reporters and now work with print and broadcast media on a daily basis.
View our presentation

Presenters: Lindsey Elliott, news production specialist, and Greg Tammen, writer/editor

S Ballroom
 

University Printing: A SWOT analysis*

Join university printing staff for this informative session sharing available services, answering questions and helping to analyze strengths, weaknesses, opportunities and threats to best serve the university community.
View our presentation

Presenters: Greg LeValley, director of university printing, and Rob Nixon, associate director of university printing

U Ballroom
10:55 - 11:25 a.m.
Concurrent Session 2 (Please pick one.)
 
 Web: Calendars and Google Analytics*

Learn about K-State’s new event calendar system that allows units to enter event information, share events and display on Web pages and digital displays. Ever wonder how much traffic your website receives? How many people clicked on a specific link? Google Analytics is a free service included on every university CMS page that can answer these questions and more.

Presenters: Neil Erdwien, director of Web services, and Janelle Corkill, Web specialist

West Ballroom
 Photography

Learn more about what a K-State photographer does — there is more to it than just a pretty picture. Also discover what services you and your department can utilize, including Web delivery. Let us help you take your photos to the next level.

Presenter: Dave Mayes, university photographer

S Ballroom
 Strategy at a Million Miles a Minute* 

Have you ever been asked to pull together a brochure or flier marketing your program but wondered if that’s really the best place to start? When deadlines for tangible results are flying past you at the speed of light, how do you ensure your tactics are achieving their maximum potential? We’ll share how to quickly and effectively build a sound marketing/communications strategy from the ground up so that every marketing tactic you deploy reaches your audience and ties back to a concrete goal.
View our presentation

Presenters: Katie Mayes, director of marketing services, and Ashley Martin, client manager

Union 227
11:30 a.m. - Noon
Concurrent Sessions 3 (Please pick one.)
 
 

Trademark Licensing *

This session will share the ins and outs of trademark licensing, including the approved ways to use university marks on your promotional products and official use items, and a look at requirements for licensees.
View our presentation

Presenter: Tami Breymeyer, director of licensing

K Ballroom
 Social Media*

Be Social With Kansas State University. Participating in social media provides valuable opportunities as well as management challenges. Meet the team behind the @KState social media presence and learn what support and assistance we can offer as you balance administering social media accounts with your other job responsibilities.
View our presentation

Presenters: Cindy Hollingsworth, social media manager, and Melissa Morris, social media specialist
S Ballroom
 Campus Communications and Marketing*

This session will explore the history, purpose and goals behind the daily K-State Today e-newsletter and campus news. Presenters will provide helpful tips and suggestions for getting the most out of your submissions and reaching your target audiences. We also will share other helpful marketing tips for campus communications.
View our presentation

Presenters: Erinn Barcomb-Peterson, director of news and editorial services, Stephanie Jacques, writer/editor, and Kim Baccus, client manager

U Ballroom
Noon - 1 p.m.
Lunch on your own.
Visit licensed vendors and university printing.
Main Ballroom
1 - 1:30 p.m.
Concurrent Session 4 (Please pick one.)
 
 Secrets to Video Production Success

From start to finish, uncover the tips and tricks to making a successful video. Lights, camera, action will be involved, but the door will be closed for these hidden secrets. Please join us!

Presenter: Jim Mock, director of video production services

K Ballroom
 Web: Calendars and Google Analytics*

Learn about K-State’s new event calendar system that allows units to enter event information, share events and display on Web pages and digital displays. Ever wonder how much traffic your website receives? How many people clicked on a specific link? Google Analytics is a free service included on every university CMS page that can answer these questions and more.

Presenters: Neil Erdwien, director of Web services, and Janelle Corkill, Web specialist

West Ballroom
 Strategy at a Million Miles a Minute* 

Have you ever been asked to pull together a brochure or flier marketing your program but wondered if that’s really the best place to start? When deadlines for tangible results are flying past you at the speed of light, how do you ensure your tactics are achieving their maximum potential? We’ll share how to quickly and effectively build a sound marketing/communications strategy from the ground up so that every marketing tactic you deploy reaches your audience and ties back to a concrete goal.
View our presentation

Presenters: Katie Mayes, director of marketing services, and Ashley Martin, client manager

Union 227
1:35 - 2:05 p.m.
Concurrent Session 5 (Please pick one.)
 
 

Trademark Licensing *

This session will share the ins and outs of trademark licensing, including the approved ways to use university marks on your promotional products and official use items, and a look at requirements for licensees.
View our presentation

Presenter: Tami Breymeyer, director of licensing

K Ballroom
 Social Media*

Be Social With Kansas State University. Participating in social media provides valuable opportunities as well as management challenges. Meet the team behind the @KState social media presence and learn what support and assistance we can offer as you balance administering social media accounts with your other job responsibilities.
View our presentation

Presenters: Cindy Hollingsworth, social media manager, and Melissa Morris, social media specialist
S Ballroom
 

University Printing: A SWOT analysis*

Join university printing staff for this informative session sharing available services, answering questions and helping to analyze strengths, weaknesses, opportunities and threats to best serve the university community.
View our presentation

Presenters: Greg LeValley, director of university printing, and Rob Nixon, associate director of university printing

U Ballroom
2:10 - 2:40 p.m.

Concurrent Session 6
 (Please pick one.)
 
 

University Brand Guide*

The Kansas State University brand is one of our most valuable assets and defines who we are and what we do. As a leading public research and teaching university, it is imperative we convey a consistent, high-quality voice and image. Learn more about the marks, colors and editorial style that make up our brand identity.
View our presentation

Presenters: Michael Oetken, creative director, and Jennifer Tidball, writer/editor

K Ballroom 
 A Crash Course on Media Exposure*

Media provide recognition that brings unique opportunities. This course will provide an overview of the importance of media exposure, the personal and professional benefits, and tips to help when the media call. The presenters for this session are former reporters and now work with print and broadcast media on a daily basis.
View our presentation

Presenters: Lindsey Elliott, news production specialist, and Greg Tammen, writer/editor

S Ballroom
 Campus Communications and Marketing*

This session will explore the history, purpose and goals behind the daily K-State Today e-newsletter and campus news. Presenters will provide helpful tips and suggestions for getting the most out of your submissions and reaching your target audiences. We also will share other helpful marketing tips for campus communications.
View our presentation

Presenters: Erinn Barcomb-Peterson, director of news and editorial services, Stephanie Jacques, writer/editor, and Kim Baccus, client manager

U Ballroom
2:45 - 3 p.m.
Moving Forward

Steve Logback, assistant vice president for communications and marketing
View our presentation

Main Ballroom