Write your content
Web writing checklist
Think you’ve created the best web text ever? Before you put it on a webpage, go through this checklist.
Length of text
- Is it short and sweet?
- Does it match a typical user’s level of interest?
Scannability
- Can browsers get the essentials?
- If users don’t read everything, what impression do they get?
Key words
- Can students find what they’re looking for?
- Can search engines find what they’re looking for?
Conversational
- Does the tone match K-State’s caring image?
- Is it consistent across the pages?
Organization
- Is there a logical pathway?
- Is the information most students want at the top? Or buried?
Action
- Are the online transactions easy to find and use?
- What online transactions are missing?