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K-State Today

March 26, 2013



Maseberg-Tomlinson, Vail present student communication and marketing strategies at continuing education conference

By Rosanna Vail

Jason Maseberg-Tomlinson, director of student and faculty services, and Rosanna Vail, communications coordinator, Division of Continuing Education, presented “Student communication and marketing strategies for distance-accessible events” at the Association for Continuing Higher Education’s Great Plains region conference March 7-8 in Manhattan.

Presenters shared strategies for creating awareness and generating student participation for events that are accessible to K-State students who study at a distance. Events discussed in the presentation included the division’s first-time celebration of National Distance Learning Week — an entirely online event — as well as virtual commencement for distance education students and a virtual open house to be launched this spring.