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K-State Today

January 28, 2013



Making people care: Planning, writing newsletter content to increase engagement, giving

By Susan Wolf Berhow

RSVP this week to secure your spot in the Friday, Feb. 1, session of "Making People Care: Planning and Writing Newsletter Content to Increase Engagement and Giving." All sessions will be from 1-3 p.m. Hosted by KSU Foundation.

Remaining sessions:

  • Friday, Feb. 1: K-State Union, Big 12 Room
  • Monday, March 4: Leadership Studies Building, Room 123
  • Friday, April 5: Leadership Studies Building, Room 123

About the workshop
Whether you’ve been creating newsletters for years, or are just getting started, knowing how to craft your message to get results is the key to engaging your readers and inspiring support for the university. In this workshop, you’ll learn:

  • How to make people care about what’s happening in your department today
  • Learn from staff from the Division of Communications and Marketing about the resources available to help you get started
  • How small tweaks to your writing strategies can make a big difference
  • How the KSU Foundation can help you inspire potential donors and advance K-State 2025
  • Interact with a panel of K-Staters who are publishing e-newsletters and get insider tips!

Who should attend?
Anyone who is responsible for a newsletter sent to a K-State alumni or donor audience. Whether you are a seasoned communications professional or new to producing a newsletter, this workshop is for you.

RSVP
Please RSVP to Susan at susanb@found.ksu.edu or call 785-532-7616.