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K-State Today

September 10, 2012



Agriculture economics seminar: 'Got (Cloned) Milk?' Sept 13

By Jeff Williams

Amanda Schurle Bruce will present "Got (Cloned) Milk? The Neuroeconomics of Controversial Food Technologies" at 3:30 p.m. Thursday, Sept. 13, in 342 Waters Hall.

Bruce is an assistant professor of psychology at the University of Missouri-Kansas City with a joint appointment at the University of Kansas Medical Center. She studies the brain mechanisms of reward, incentives and decision-making using behavioral measures, experimental economics and functional neuroimaging techniques.