April 26, 2012
Senior material researcher at Nike to present lecture today
Becky Hurd, senior material researcher for the Apparel Innovation Team at NIKE Inc. and 2012 College of Human Ecology alumni fellow, will present "Going for Gold – The Road to Innovation" at 11:30 a.m. Thursday in 247 Justin Hall.
At Nike, innovation is not an accident. It is a major part of the overall corporate culture. In this presentation the various phases of the innovation process are demonstrated through a case study of the “Nike Sphere” platform. "Nike Sphere" was born out of a need to keep the world’s best marathon runners as cool as possible during the 2000 Sydney Olympic Games. Through the lens of a real project that resulted in product for both elite and everyday athletes, this compelling story reinforces how valuable each step of the innovation process is.