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K-State Today

December 21, 2016



New-Media Marketing Bootcamp and RetailWorks conference now offered in February

By Courtney Boman

Join K-State's Center for Rural Enterprise Engagement for the New-Media Marketing Bootcamp Feb. 8-9, 2017, at the DoubleTree Hotel in Overland Park. The bootcamp is designed for small agribusinesses to learn more about and expand their social and new-media strategy and will include the RetailWorks conference for the same registration cost.

This bootcamp is a wonderful opportunity for garden centers, wineries, agritourism, extension agents, landscape companies and other small businesses that sell directly to consumers. Novice to advanced new-media users will receive ideas, inspiration and innovative techniques to implement immediately from sessions including:

  • Claiming and Building the Online Hub of Your Business: Basic DIY Website Platforms.
  • Learn to Love Your Photos: Clever Phone Photo Tips to Help You Stand Out.
  • Integrating Facebook Ads into Your Marketing Plan.
  • Simple Graphic Tools to Make Your Content Shine.
  • Facebook Deeper Dive: Analyzing Performance of Your Page.
  • Tour two local Kansas City businesses.

The featured speaker for the event is Nicole Leinbach Reyhle, founder of Retail-Minded.

In addition to the new-media marketing sessions, RetailWorks will take place on the afternoon of Feb. 9. RetailWorks is a conference for independent garden centers, nurseries and allied Green Industry businesses such as landscape contractors, maintenance firms and landscape architects. The conference provides an opportunity to learn cutting-edge techniques for business operations such as marketing, sales, employee management and to share horticulture research, news and trends. Pesticide credits are available.

Register before Friday, Jan. 13, 2017, to receive the early bird price of $199 and $159 for From the Land of Kansas members. After Jan. 13, 2017, the rate will be $259 and $239 for Land of Kansas members. Students are welcome to attend the event for $99. Registration for RetailWorks only is $50.