September 13, 2016
Management professor James Bloodgood receives research award from American Marketing Association
James Bloodgood, professor of management, was recently named the recipient of the American Marketing Association's Louis W. Stern Award.
The award recognizes an outstanding article, in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels distribution. A panel of three judges select the winner from the nominated articles based on the quality of the article's contribution to theory and practice, the originality of the article and the technical competence in the execution of the research.
Bloodgood, along with co-authors Richard McFarland and Janice Payan, received the 2016 award for their article, "Supply Chain Contagion," which was published in the Journal of Marketing in March 2008.